X-IT and Kidde Case Study

They depicted an interest in purchasing X-IT; more particularly just intellectual property of their ladder design and X-IT was not closed to the idea. A fear that most companies hold when collaborating with another is of protecting their proprietary technologies. X-IT had this fear as well and applied for a patent. Unfortunately, due to a lack of money and in turn a lack of knowledge power, they were unable to protect their innovation from Kidded. Kidded, with the help of an unethical attorney, worked around X-IT's still processing patent to â€Å"legally' create a similar ladder.Nonetheless, X-IT does hold a fair amount of ammunition against Kidded. Copyright infringement and the breach of confidentiality agreements are the strongest legal claims that X-IT has. Within the confidentiality agreement between these two companies, it clearly states that Kidded would only use the pending patent information to analyze the potential transaction (purchasing X-IT). Additionally, it was agree d upon that the patent information would be kept limited to individuals involved in the transaction and that if X-IT requested the information back, it would have to be returned.Although Kidded had agreed to use X-IT's patent information only to evaluate, they used it for another purpose altogether. With the aid of an outside attorney, they utilized the information to make a change in the ladder's design that could possibly provide Just enough Justification to prove that they were not infringing. In fact, if X-IT had the funds they most likely would have won a case against Kidded. The copyright infringement by Kidded was impossible to miss and, if taken to court, would weigh heavily.At the Hardware Show, Kidded not only displayed but also presented their version of X-IT's ladder to numerous retail representatives (eye-witnesses). The convicting evidence here is that Kidded failed to change the retail box design which evicted Debonairness nephew and sister-in-law. Possibly, this was a way to trick consumers into thinking that it was the same product X-IT was selling. 2. Even though suing Kidded seems like the ethical step to take, there are pros and cons to such action. A pro of suing Kidded is that X-IT has a sufficient amount of documentation and strong testimonies which would likely lead to a win.They could request for eyewitnesses from the Hardware Show to appear in court and testify. This would set a strong basis for and argument that Kidded committed multiple intellectual property infringements against them. In addition, presenting the confidentiality agreement with signatures would lock Kiddies into involvement. Coupling all documentation, witnesses, and claims together would provide enough credence for X-IT to walk away as winners in this case. When their intellectual property was stolen, X-IT was in an unhealthy financial situation.If they had went forth with a case, the influx of funds for the damages caused by Kidded to X-IT could have kept the compa ny better afloat and further away from bankruptcy. Ultimately, if the case opened, X-IT may have the opportunity to win and grow their business further. A win would mean that they do not have to sacrifice the innovation they created. However, the major con is what kept X-IT from suing Kidded originally. Opening a case is very costly and would require for X-IT to pay ridiculous legal fees. According to the article, Kidded had over $2 billion in revenues.They could very easily hire more qualified representatives and pay all other fees. X-IT is cash strapped and could be overrun if they can't acquire the necessary funding. In addition, Kidded would most likely continue its regular business operations as they dealt with their legal matter on the side. On the other hand, X-IT would have to halt production and focus their funds on resolving the case first. In the end, if Kidded wins the case, X-IT would almost definitely go into bankruptcy and lose any sight of their innovation. 3.If I we re Aledo Debarring I would do anything I could to save my business and my innovation. As a first step, I would contact a decent attorney to acquire an analysis of my case. Under full confidentiality, I would share documentation to see if there is any precedence for the problem I am facing. If the attorney seems confident that X-IT has a good chance of winning, I would go forth with my claims. I would take an unorthodox route and ask for help from the general public. On a whole, Americans are not big fans of large corporations.I would go public with X-IT's story on various news channels and asks for donations. X-IT represents the â€Å"American dream† of a small successful business and I think people would flock to support it. The fact that X- IT is in danger of being bulldozed by a larger company and they can't fight back would rally the general American public support. In addition to public support, I would organize a meeting with the investors and board of directors at X-IT . Side's sales would take a blow if the public supported X-IT but the true funds to fight this battle would come from this meeting.I would present all the information and even provide them with the attorneys thoughts to garner support and reach an agreement on the course of action to be taken. A case could be made that the lawsuit, although risky, offered an opportunity of winning. X-IT would be able to punish Kidded for intellectual property infringement. The investors might be willing to support it because of the company's potential. Much like Amazon's stock holders they may iced to invest for long-term future gains. If I were to lose the case but somehow avoid bankruptcy, I would simply move ahead with my business.I would learn from my experience and walk on with a better understanding on how to protect my company's innovations. I would make the investment and hire a person or small team to monitor dealings with other companies. They would be qualified and would have a better und erstanding of when, what, and how to disclose company information. 4. There is not a doubt that both Kidded and Slavonic acted unethically in this matter. Kidded was shady from the start with their actions. From the time they showed interest within X-IT they had bad intentions.At a point in the article, it even stated that Harper, although still desiring to purchase the company, would be Just as happy if Kidded acquired X-IT's ladder innovation in itself. They had recognized it as a dominant design and wanted it any way possible. After having their offer denied, they continued to pursue the design. They even had a Chinese factory recreate the product to the best of their ability, with intentions to override X-IT. Slavonic, much like Kidded had given his word to be a fair middleman and keep all information confidential, which he absolutely did not.When he was approached about the situation after-hand by Vive at a meeting he denied being at fault and claimed that X-IT knew all along t hat he was supporting Kidded. This is obvious proof that Slavonic was a corrupt attorney who was likely paid out by Kidded. This entire case is an unfortunate one. X-IT was a very innovative business with a bright future but couldn't hold their ground due to a lack of money. Kidded was experienced and took advantage of the fact that X-IT did not have a strong team or sense of business practices yet.

Negotiation and Leadership Essay

The negotiation is a process where two parts make a deal to satisfy the interests or needs of each other. We are going to analyze how and when to negotiate. To guide ourselves with this topic, we are going to use the method of Harvard that consists in seven steps. Harvard method: 1) Interests 2) Alternatives 3) Options 4) Legitimacy 5) Communication 6) Relationship 7) Compromise We are going to analyze the seven steps and also we are going to show the importance of generating confidence space with the locator, understand other points of view, look for points in common and why the negotiation benefits both sides, we are also going to see examples of the characteristics of the personality of the negotiator. After we evaluate all this, we are going to see the importance of a leader to be able to negotiate. Development: We human beings unconsciously and consciously negotiate every day, an example of unconsciously if you are walking to a building and someone else is walking next to you, we unconsciously react depending on the situation to make the decision of who walks in first. As mentioned before the negotiation is to make a deal between each other to satisfy our interests, that’s why we can say that the negotiation rises when we or other want to satisfy needs. The method of Harvard consists in seven basic steps that leads you to affront situations during a negotiation with the objective of reaching a win win situation, we can say that this is the best style of negotiation because both parts are happy and if the compromises are completed, the relationship between each other is very good and this helps you to increase your image. The seven Harvard steps 1) Interests: this step means that you must know your needs and how to satisfy them, in a negotiation it is very important to know or find out the interests of the other part, this can be done by having an effective communication (open questions). In the Harvard method, they use the Maslow Theory about need, that consists in five steps of necessities; the first step is Physiologic, the second its Security, the third its Social, the fourth is Esteem, and the last Self Actualization. 2) Alternatives: This is very important because when you identify your needs to satisfy the first thing you have to do is to consider all the different options that you have to satisfy them. Example: if your need is to find shoes to walk comfortably, your alternative would be to go to a lot of shoe shops to decide which one is better. The meaning of this step in the negotiation is the opportunity costs that are the things you leave behind to do your negotiation. Here also we have the M.A.A.N: (Mejor Alternativa a un Acuerdo Negociado) (The Best Alternative to a Negotiated Agreement) When a negotiator has worked on his alternatives and those of his counterpart, he has identified the M.A.A.N of both and has done that his better alternative will be possible, that will be the moment that it will be in better conditions to negotiate. This is because it will have the Intention very clear in the negotiation, but in addition, because it will know really what to do if it does not reach an agreement. The level of the best of our alternatives satisfies our interests, will help us to determine when an agreement can or not be accepted. Definitively, the MAAN will be an effective guide to know if it convenes for us or not. On the contrary, if it was a question our MAAN as a poor option with relation, it doesn’t have sense accept it. Is there all the power of the negotiation. 3) Options: when you realize which was the shoe shop that satisfy your needs, this shoe shop will be your option, when you realize this you must go and establish a conversation, the idea of this is to generate better options to negotiate. You can also add to your option ideas of other alternatives that you have seen and you realize that can make your objectives better. Example: in one shoe shop they give you a pair of socks but I didn’t like the shoes, I went to a different shop and I liked the shoes so I asked the men if he could give me a pair of socks for free, this example is about generating more options inside your best Alternative (your option) The number of alternatives and options don’t create by themselves, it is very important to say that this are generated by your motivation and actions, if you don’t have a good motivation your number of alternatives and options will be very low, with this conformism you don’t maximize the possibilities of increasing your goals. After we talk about these steps, it is important to mention that by using them we are going to increase the benefits of the negotiation. 4) Legitimacy: The importance of this point is to accept or recognize the value of the issue at hand. The way of doing this is through the Judgment: the judgment consists on a feeling of being treated fairly in a negotiation. Often an interest in legitimacy and feeling fairly treated is the main driver in a dispute. However, parties with differing views on what is fair may fail to realize that beneath their conflicting positions is the same underlying interest. A few judgments that you can make at the time you buy a car are: -Price in the market – Review the car with a mechanic – Review a forum. 5) Communication: The form that is in use for reporting has a critical impact in the result of the negotiation, specially when both parts are not known † the benefit can be very much major for both when it is negotiated face to face because only of this form it is possible to share vital information. If the volume of the transactions to realizing is important, it is worth a sorrow being going to know personally the person with whom then we will have to negotiate for telephone or e-mail. We have verified that if both parts have jointly a personal positive, at the time knowledge the method of communication (telephone, e-mail, etc.) it must have importance for the good result. If the negotiators, on the contrary do not know them selves or are strange the way turns into critic and marks the difference. The confidence and the contribution establish much easier when the parts are known, which would be impossible to do for telephone or e-mail between strangers. If the contrapart don’t want to tell you what are their interest, a good way to discovered is Open Questions, the main idea of the open questions is to get information, this are not yes or no answers, the purpose of this is get the most information you can have. 6) Relationship: The most important negotiations are done by the persons or institutions with which we have negotiated before and we will negotiate again. For a good relation you must not mix problems of personal relation with essential problems of the negotiation. With a good communication, and confidence, the relationship will stay in time; and also will be able to do more negotiation in the future. 7) Commitments: The commitments are verbal or written expositions that specify what a part will do or do. We might be calling them the † draft of the contract â€Å". They can be done in the course of a negotiation. In general, an agreement will be better in the measure in which the promises have had: exposition, structure and they have been designed in order that they turn into lasting agreements, of easy comprehension and verifiable. The idea of the commitments is also being clear whit problems that could happens in future, for example if I made a deal with a japanes, in which I export Fruit to Japan; we must be clear in situations like bad time that could close the marine, so the fruits will no be able to get out of Chile, the idea of this when me made de commitments we must be clear who is going to be responsible for this, who is going to pay that fruit, or pay to get freezer to main the fruit. Negotiate by position, is not good, because the men in position don’t want to give up their expectative. Two examples of Negotiate by position are: – Hard Ones: they a are rude, strict, they don’t have good communication, don’t respect the other, he is only interested on complete their goal, he will never change her price; so we can said; he don’t care having a good negotiation. – Soft Ones: They don’t respect they self’s, they usually change the price to continues in the negotiation, the problem in this position is that the men in this position and de other part in the negotiation, don’t respect de soft man. The importance of negotiation in leadership First of all we agree with this statement and believe that only a very authoritarian leadership works without negotiation. To explain this very important issue we are going to compare two fundamental definitions, in this case â€Å"negotiation† and â€Å"leadership†. â€Å"Negotiation is a dialogue between two or more people or parties, intended to reach an understanding, etc.† Wikipedia â€Å"Leadership is organizing a group of people to achieve a common goal.† Wikipedia As you can notice both of the definitions have the same aim, which is to reach an agreement between people. This leaves clear that negotiation is essential for a good leadership. You can not be a leader without being a negotiator. As we learned in class, there are three different types of leaders (authoritharian, democratic and liberal). The last two are considered to be the best because they leave place to work on your own and most importantly to discuss. And that offers a place of confidence between the leader and the followers. That confidence is generated by the negotiations that take place and make both parties reach their common interests. Our second and fundamental hypothesis, besides the definitions, is that leadership and negotiation take place everywhere and at any time in our lives. For example there are different types of temperaments in our society, sanguine, choleric, melancholic and phlegmatic. In a job selection it is not possible to hire a perfect combination of these temperaments, so you have to negotiate your flaws and pros so both of you can reach the common goal. Another example is a situation in a team-work session, where we know that everyone is supposed to help to reach an objective. If the leader is not able to handle the different types of personalities the project is most likely to fail. And in this process he has to negotiate several terms with the different parts of the team. As you can see none of the two areas are more important than the other, they are intertwined. It is necessary to have negotiation skills as a leader, because without them you cannot lead properly. Both of them have the exact same objective, which is to reach a common goal. And negotiation as leadership take place in our daily live just we don’t often notice it. Conclusion: The negotiation is a very important aspect in ours lives, knowing the best way to do it is a great opportunity to increase our leader and personals abilities. In the future this will us to increase our utilities in a negotiation, in ours job, live, and others. Being a responsible man the opportunities of have more successful negotiations. In this work demonstrate the importance of negotiation in a leader.

CIA-The World Factbook Essay

As a member of the Arab League, an organization, of Arab States founded in 1945, Syria joined the Arab States in the War against Israel in 1948; and since then the two countries have been at war. Despite the defeat of the Arab army in 1948, there was another Arab- Israeli war, June of 1967. Heavy fighting took place between Syria and Israel. A truce was arranged within a few days, but not before Israel had occupied hundreds of square miles of territory in southwestern Syria. Incidentally, before acceding to the United Nations cease-fire, the Israeli forces took over control of the fortified Golan Heights commanding the Sea of Galilee. The strategic, heavily fortified plateau that is the Golan Heights is wary of war. The announcement of the union of the area into Israel in December 1981 added to Syria’s territorial losses. Syria has not accepted detachment of the Golan Heights from the Syrian motherland. As of October 1991, both Syria and Israel have engaged in on -and-off discussions of making peace. The countries have considered asking the U. S. to oversee an accord, which would make it more likely that American peace monitors would be put in place on the Heights. Israel has agreed to withdraw from the Golan, with the implicit understanding that the withdrawal will be total. The two sides have accepted the principle of equality– of â€Å"equality† of security arrangements on and around the Golan. Both countries, for instance, would remove their armed forces from the border region. However, the Syrians demanded that the demilitarization be symmetrical : Israel insisted that it could not pull back as far as Syria, since the Syrians having possession of the Heights would have had enormous topological advantage in the event of a surprise attack. There is an agreement that the Israeli withdrawal would take place gradually. Syria wants it completed in something close to 1 and a half years ,while Israel is asking for three. For the Syrians, the Golan is just a channel of saving grace, since Syria in its history of participation in the Arab- Israeli Wars, it has lost a lot of its territorial land. As of 1997 there have been no major breakthroughs. The Palestine Liberal Organization (PLO) as the name, implies is an independent state of Israel. Again this is about Syria’s membership in the Arab League. There have been repeated failures in tackling the Palestine question. With the emergence of the Palestine guerilla movement, and the PLO-Israeli attacks, Palestine is a constant reminder that inter-Arab unity should be achieved as soon as possible. Because of the PLO situation, the loss of Palestine and the continuing tragedy of the Palestinian people, there is disillusionment and political alienation in Arab country. Large Palestinian refugee groups have formed a an opulent and critical significance in Lebanon and Jordan. The very large Palestinian refugee conglomerate in Syria has been assured of Syrian sympathy for their cause. Although it is obvious that Syria’s compassion is politically rooted. The stark political sympathy that the Syrian government has for the independent state of Israel [which is the PLO] has a significant influence; on the inception of a specific question that this paper asks. How does Syria use terrorism in formulating the country’s foreign and defense policy as it places particular emphasis on its relationship with Israel? This paper uses terrorism as the abject â€Å"welding† channel to unify this study, not only due to the fact that terrorism is a very timely and relevant global political issue but also because terrorism is not a very unlikely strategy (any longer) when it comes to most strategies of defense which belong to Arab nation states. Schmuel Bahr, in his study â€Å"Bashar’s Syria: The Regime and its Strategic Worldview† which appeared in the book â€Å" Comparative Strategy†, begins his research with how, â€Å" The Syrian regime—and to a certain extent modern Syria in a broader sense—is the handwork of Hafez al-Asad. † (353). Bahr also states that, â€Å"His thirty-year autocratic rule (before which he also had wielded considerable influence in the regime of his predecessor) has made distinguishing between the president and the state almost impossible. † (353). Eyal Zisser, on the other hand, writes in the journal article â€Å" Who’s Afraid of Syrian Nationalism? National and State Identity in Syria†, â€Å"Bashshar’s commitment to Arabism required no substantiation. He frequently stressed his loyalty to the Arab nation in public statements and depicted Syria as a fortress of Arabism. † (179). Zisser also reveals the following about the confidence the Syria has on itself as an independent country, â€Å"This state is no longer fragile, but rather is self-confident. † (196). An article (c.2007) devoted to the state of Syria, â€Å" Political Overview† , an article that was part of â€Å"The Syria Review 2007† presents that, â€Å"The U. S. government has labeled Syria a state-sponsor of terrorism. † (67). With regard to Syria’s defense history of utilizing terrorism as a political strategy Zisser writes, â€Å"The Syrian government has taken a generally aggressive stance against insurgent organizations that oppose its rule. Its efforts to suppress insurrection have generally been successful. Militants did manage to bomb a bus in Damascus in 1997, killing 20. † (68). The 2007 â€Å"CIA-The World Factbook—Syria† informs that the current government type of this nation is that of, â€Å" republic under an authoritarian, military-dominated regime. † (series # 02771527). Erik Knudsen in his â€Å"The Syrian-Israeli Political Impasse: A Study in Conflict, War and Mistrust. † , which had been part of the journal â€Å"Diplomacy and Statecraft† discusses the stand of Syria when it comes to its situation with Israel as far as the topic of peace goes—with,â€Å" Furthermore, the Israeli governments point out that Syria has displayed a reluctance to pursue a real and lasting peace. † (213). Finally, however, there appears to be known data which apparently communicates a message which is quite supportive of Syria’s foreign policy when it comes to military and governmental defense in Noriko Sato’s â€Å" On the Horns of the Terrorist Dilemma: Christian Syrians’ Response To Israeli ‘Terrorism’ † in the academic journal â€Å" History and Anthropology† and this known data contains this, â€Å" As related earlier, it is a prevailing understanding among Aleppienes (coming from Alepo, to mean Syrian Christians) that ‘terrorism’ is a byproduct of United States policy and that the Israeli military operations against the Palestinians are conducted in the guise of supporting American policy for combating ‘terrorism’. † (152).

Sustainable transportation Dissertation Example | Topics and Well Written Essays - 4000 words

Sustainable transportation - Dissertation Example This paper shall discuss sustainable transportation, including its essential elements and applications in the current society where oil fuelled transport is the dominant form of transport. This portion of the research seeks to link the previous elements on sustainable transport in the Riyadh region, where the first part discussed scenarios, Delphi and the strength of combining them. This paper is being undertaken in order to establish the importance of sustainable transportation including its application in Riyadh and how improvements in its application can be implemented. Body Definition In general, it is easy enough to understand what sustainable means. If something can be sustained, it can also be maintained and it can therefore endure. At present, sustainability is about establishing a balance between economic, social needs, and the environment in the hope of securing healthy and equitable lifestyles and tools for future communities (Deakin, 2001). Sustainability also highlights the importance of environmental quality, economic wellness, and social equality. Economic and social development must not impact on the environment within the worldwide context, instead, such developments must improve it (Deakin, 2001). Sustainable economics ensure that there is a distinction between growth or increased quantity and development of increased development; in other words, the notion of quality over quantity. Under this context, sustainable transport refers to transportation which fulfils mobility needs while preserving and supporting human and environmental health, economic progress, as well as social justice not just for the current, but also for the future generation (Deakin, 2001). Planning for sustainable development seeks to achieve these three goals all at the same time in a just manner, ensuring access and mobility in the process (Deakin, 2001). The idea of sustainability came from various meetings and reports in the 1970s and 1980s where in 1972, at the UN Stoc kholm Conference on the Human Environment, the first international meeting was set discussing the impact of human activities on the environment and humans (Hopwood, et.al., 2005). The 1980 World Conservation Strategy set by the International Union for the Conservation of Nature as well as the UN Environment Program and the World Wildlife Fund established the idea of environmental protection. In 1987, the UN supported Brundtland Commission published the report Our Common Future where they discussed concerns related to the environment and poverty in various parts of the globe (Hopwood, et.al., 2005). The report expressed that although economic development cannot be stopped, its course must be changed in order to fit environmental and ecological limitations. The report also gave credence to the term sustainable development which the commission defined as: development which supports current needs without endangering the ability of future generations to secure their own purposes and need s (Hopwood, et.al., 2005). Much attention on sustainability was seen at the 1992 UN Conference on Environment and Development in Rio de Janeiro (Sustainability Report Program, 2000). This conference gathered senior officials from 179 countries; this conference also included the Earth Summit which is considered to be the largest ever gathering of world leaders (Sustainability R

Using the product or service of your choice describe the behaviors in Assignment - 1

Using the product or service of your choice describe the behaviors in making a purchase - Assignment Example According to the principles of marketing based on consumers’ behavior, four major factors influence how consumers of food products make their purchase. The main factor that greatly influences the buyer’s behavior is culture. Therefore, the type of food to be sold in a given market should be determined by the buyers’ culture (John 2000, 28). From the time one is born to the time he is fully grown, it is the culture that will dictate the types of food he is going to prefer eating. The social description of the buyers is also another factor that influences the behavior of the buyer in a food market. The amount of food and type a buyer buys greatly depends on the size of his family, his roles in the society and to a greater extent his social status. Personal factor as the third factor touches first on the buyer’s age and life cycle stages. The type of food one buys in a market over a lifetime changes with age and time. Food purchase behavior is also molded by family life cycle in the since that members of the buyer’s families go through different stages with time (Ruth 2000, 20). Therefore, the market should shape their food supply in the market basing on the consumers life- cycle. Secondly, a person’s occupation can also affect food purchase behavior. Buyer who is a blue-collar worker will tend to buy foods reach in calories because of body demand. One’s economic status is the third important factor under this category of personal f actors (Robert 2008, 27). An individual of high economic status will buy food of high cost while one of low economic status will constrain his budget to cheap food. Last but not the least is one’s lifestyle. The food market should try as much as possible to focus on the lifestyle of the buyer as another thing that affects his buying behavior. People from the same culture, society or even community cannot have the same lifestyle.This means different food and other commodities preference.

CASE 11.2 Study Example | Topics and Well Written Essays - 500 words

11.2 - Case Study Example It is therefore evident that any acne patient who comes across proactiv and gets to see the results is more than thankful for the product. Using infomercials was the best decision for the marketing of proactiv for various reasons as Dr. Rodan and Dr. Kathy came to understand. First, Acne was an embarrassing issue therefore selling the product openly would not produce positive results, as patient turnout would be very low. Second, people need to be educated on how to treat their acne something that could not just work in a 30-60 second advert. Thirdly, infomercial audience was a good target as it consisted of women between their 20s to their 40s who would do anything to get rid of the acne problem therefore providing a good market segment. Through infomercials, the product has the opportunity to air testimonials from people who have experienced positive results. It is clear that Rodan and Kathy were ready to throw in the towel after unsuccessfully seeking for investment capital with no success. The deal with Guthy-Renker was their key to success and if it had not happened then proactive would have had very low chances of existing in the market today. Infomercials were a better choice for Proactiv than print and media advertising because it was necessary to educate people on the product rather than just advertise (Agree and Martin). Infomercials offered more time to make this possible as compared to advertising through media and print where not many people would pay attention and most probably would assume it not to work as the ones already in the market. Proactiv’s positioning strategy has made it to be a success in the market as these strategies were able to distinguish it from the other products that were already in the market. Categorizing their product under skin care product rather than acne products enabled them to tap into a more attractive and larger market share. Coming up with the name Proactiv also played a major role for the product

New Energy Drink Assignment Example | Topics and Well Written Essays - 2750 words

New Energy Drink - Assignment Example g will be used to determine what should be the breakeven point in units as well as in sales so that the business can attain minimum revenue of zero profit. Using the information related to production and distribution, certain estimations will be done. This will require the use of cash budget, forecasted income statement and forecasted balance sheet will be developed. A plan is also framed to develop a consortium of small number of investors interested in developing a new energy drink, wherein a discussion related to financial issues will be carried out. Hence after conducting the required financial analysis, a properly planned ‘pitch’ of the project will be developed. It will aim to convey the required information to the potential investors in a systematic manner and convince them for investing. The intended drink is set to combine the best of a health and a soft drink. Not only will it have the replenishing quality of a soft drink but will also address the energy requirements of its consumers. This energy drink will be available in a ready-to-drink form. This drink is named ‘My Drink’ in an attempt to bring every section of the population under its fold. To keep the product eco-friendly, it will be available in tetra packs made up of bio-degradable material. Initially only 250ml tetra packs will be launched in the market but later on sizes varying from 400ml, 1000ml and 1500ml will be launched according to the demand. Though the product will now be introduced in a single continental flavour, in future the company might introduce certain flavours like orange, lemon, vanilla, strawberry, chocolate, mix fruit and so on. The company has decided to take the help of a distributing firm until it has gained pertinent knowledge about the market operations. This is because investing in developing personal distribution, in the initial days, is not only risky but also results in high investment cost. It has also been decided to hire a distributer who will take the