Executive summary Essay Example | Topics and Well Written Essays - 250 words - 4

Executive summary - Essay Example There is also a problem in where one is not in a position to draw up a clear investment plan with limited finances. All these problems emanate from the failure to have a tool where one can account for daily expenditures and income. The end solution, therefore, is to invent a tool that facilitates evaluation of the financial inputs and outputs incurred on a daily basis. To gather the information, academic journals were analyzed. Data collection did entail utilization of a cross-sectional survey, using the questionnaires. Information was also the journals tend to explain some of the challenges and drawbacks that a person may face while budgeting. They also give a clear guideline on the steps to draw an effective budget. Theoretical studies did indicate that the business is subject to undergoing various steps in its operational life. All the steps have different financial demands and unless budgeting is done effectively, it is prone to failure. Personal expenses also stand a gap in the success of a business. Therefore, budgeting of the expenses is equally important. Lewis, Kristen, and Sarah Burd-Sharps.  The Measure of America 2010-2011: Mapping Risks and Resilience. New York: A joint publication of the Social Science Research Council and New York University Press, 2010. Internet

Developing Manager Assignment Example | Topics and Well Written Essays - 2500 words

Developing Manager - Assignment Example In this respect, it can be recognised that the company follows transformational style of leadership and management However, in the present competitive business scenario, the company is identified to face different unavoidable challenges relative to its employment aspect, ineffective customer services, lack of appropriate advertisement and pricing policies. The company also faced immense challenges in meeting the requirements of disabled customers. In this regard, there are several management and leadership styles that can be adopted by the company in order to effectively deal with the identified challenges and issues. Few prominent leadership styles that can be integrated by the company are discussed below: Leaders following authoritarian leadership style develop effective policies and ensure that the employees conduct their operations in accordance with the formulated policies. The leaders develop policies along with procedures on the basis of which employees should be managed. Additionally, the leaders are also entrusted with the responsibility of determining that the objectives are accomplished suitably. The leaders scrutinise the activities of the employees and in this regard, the employees are unable to perform in an autonomous manner (SAGE Publications, 2012). Contextually, this leadership might be suitable for Ryanair as the leaders will possess utmost authority is devising policies, values, missions and visions that are to be accomplished in order to ensure that the company performs effectively along with better profitability. However, this leadership style is identified to develop hostile situation due to conflicts, employee turnover and guarded communication among others. Res pectively, this leadership style might not be efficient in improving the productivity of the company owing to the challenges it faces presently (Warrick,

Social and cultural marketing Coursework Example | Topics and Well Written Essays - 2500 words

Social and cultural marketing - Coursework Example Non- profit organization make good use of societal marketing as they ensure they incorporate public activities as well as public relations in their marketing strategies. Marketing for non-profit organizations The type of marketing employed by non-profit organizations should put into consideration the needs of consumers as well as those of donors. Marketing for non-profit organizations does not only entail making sales or obtaining donations from sponsors but also satisfying the needs of both the donors and consumers (Da Cunha, 1990 p 218). Social marketing is a practice which involves influencing of human behaviors to change their attitudes regarding a certain social issue. This can be achieved through application of marketing principles that will ensure the society benefits rather than ensuring commercial profit for the organization (Ethics Based Marketing, 2011 p 2). Social marketing can therefore be defined as application of principles of commercial marketing to social programs th at are related to health and human services. The main aim of social marketing is therefore to encourage changes in behavior in individuals so as to bring about change in society and not for the purpose of generating profits within non-profit organizations. ... It will also contribute to development of interventions that integrate the needs of the target audience with those of sponsors. Marketing for non-profit organizations should be used for social change. Social marketing can be applied so as to provide an approach that can be used to curb a social issue by creating societal awareness and change in attitudes among individuals (Pride and Ferrell, 1985 p 327). These changes will in turn translate into various mechanisms that act as guidelines regarding behavior that is acceptable or not acceptable within a society therefore reducing the level of acceptance of certain social marketing issues. Background Alcoholism is a problem that is faced in most countries and it has negative effects on various sectors such as health, society as well as economy. Alcohol is widely consumed in the UK and the consumption rates are seen to fluctuate with situations of economic downfalls and prosperity (Ashley, 1982 p 870). Over the recent years, focus has inc reased on the patterns of drinking, levels of alcohol consumption as well as contribution of excessive consumption of alcohol to acute health problems and long- term effects. Patterns of drinking involve various aspects of drinking such as the time and place where drinking occurs, individual characteristics of a person who drinks, the types of drinks that are frequently consumed as well as drinking behaviors and norms that form a drinking culture (Jernigan 2008 p 39). Alcohol is commonly associated with events in UK as it is frequently consumed in cultural and religious functions, business and social functions as well as in most recreational functions. For many individuals in the

Biometrics Research Paper Example | Topics and Well Written Essays - 2500 words

Biometrics - Research Paper Example Biometrics recognition is, therefore, the automatic recognition of users based on behavioral and physiological characteristics. Biometrics seeks to establish a users identity based on who she is rather what she possesses like an ID card or what she remembers like passwords. Biometrics gained popularity when body measurements were used by Alphonse Bertillon to identify criminals in the 19th century. It prompted law enforcer to take criminals fingerprints and store them in a database. The stored fingerprints could then be compared with fingerprints lifted from crime scenes. Biometrics are extensively used to identify criminals but has also gained use in employee clearance for sensitive jobs, determining fatherhood, forensics, identification of prisoners. Performance – refers to the achievable recognition speed and accuracy, the resources to be used in achieving the desired recognition accuracy and speed and the environmental and operational factors that affect the accuracy and speed. Different body parts are being used as a form of biometric recognition. Biometrics ranges from DNA matching, chemical biometric, visual biometric, eyes biometrics ( iris recognition, retina recognition ), finger geometry recognition, Hand geometry recognition, signature recognition and behavioral biometrics (typing recognition), vein recognition and gait. Deoxyribonucleic acid (DNA) matching is the process used in the identification of persons by their DNA profiles. DNA profiles are hidden sets of numbers that reflect an individuals DNA composition, which can also be used as a persons identifier. DNA profiling is different from a full genome sequencing that is used in parental testing and criminal investigation. Even though 99.9% of human DNA sequences are similar in every person, unless they are identical (monozygotic) twins. DNA matching uses repetitive sequences that are highly variable, known as variable number tandem repeats (VNTRs), particularly

The Sorrow and the Pity film by Marcel Ophuls Movie Review

The Sorrow and the Pity film by Marcel Ophuls - Movie Review Example The Sorrow and the pity documentary is based on view that during the World War II, France was the only state which collaborated and de Gaulle's Free French in UK were in the awkward situation as government of France was not in a state of exile. The strongest point of the movie is that it shows reality and the idea was completely innovative to show the interviews of the people who actually were present at the time of such a chaos and destruction. The real stories are described in the film. The Sorrow and the Pity movie include the interviews of the French and German who played a major or minor part in the war. The idea behind the movie was to bring in front the truth about the collaboration of France with Nazis. The documentary, which is more than four hours long was shot in Clermont Ferrand, a town in France. Marcel Ophulus view about the movie is that those who have not undergone the pain, damage and grief of occupying power can never know how it feels so they have no right to judge a nation that endured the horrors and terror of the war. The fundamental point of the movie is the forbearance and complacent of the people under the control of another power in their state. The Sorrow and the Pity is one of the greatest documentary ever made. The film is based on the World War II, the destructions caused by the war and the people affected by the war. The movie was about the physical and social division of France. The Germans with their war weapons and machined easily conquered the France and it was not shown that it's any of a big deal for the Nazi Germans to have a control over France. As shown in the movie the basic concern of the people under the war was to have food for them to eat. The movie has two parts. First part is about the conquest and collaboration of France and is called "The Collapse". This part consists of the attack of Nazi Germans and the quick surrender of the French, whereas the second part is known as "The Choice" which inquires about the practical dilemma of power of resisting. This part was actually to reveal the truth about the resistance or cooperation of French with Nazi Germans. It also reveals the consequences of the Collaboration. The movie first stirred great controversy when it was released . The people of France were reluctant to admit that France was one of the many states who could actually collaborate with the victorious country, Germany. The French television was not willing to broadcast it and it stirred a huge controversy. So the movie was shown at the cinema where it emerged as a great success, (Holm, D. K 2005). The Sorrow and the pity movie is all about the life in France during the period of the World War II and the Nazi Occupation. It includes the interviews of the people who were involved directly or indirectly in this play. It is a daring step taken by the director to make an objective evaluation of the perplexing situation in the history of France. The documentary is close to reality which reflects the real life situation about what actually happened to the people who lived during the war and what difficulties they faced. The interviews were conducted from the Government officials, politicians, artists, farmers, veterans, forces and common people who could speak about the war

Report on the UK Petrol Market Coursework Example | Topics and Well Written Essays - 1000 words

Report on the UK Petrol Market - Coursework Example Even the retailers of petrol have declined drastically owing to this wave of competition. The fall in petrol prices is also attributed to the increased competition among dealers of petrol in the UK. But there is a notable difference in prices between the rural petrol outlets and the urban ones. This could be justified by the additional costs of distribution and the low volume of sales in the rural areas (Harrison, 2011). Objectives of the Report To explain the meaning of ‘opportunity cost’ and ‘substitution’ To show how the concepts of ‘substitution’ and ‘opportunity cost’ could be used to analyse the changes in the equilibrium price in the UK petrol market. The concepts of Substitution and Opportunity cost Opportunity cost is the value of the next best forgone alternative. It results because of the scarcity of resource required to meet people’s needs. For example if one has $100, they can buy either a book or a watch. If the y choose to buy a book, then the benefit they could have enjoyed if they had bought a watch would be an opportunity cost (Samidi et al., 2008). Opportunity cost can also result if as a result of price increase, the quantity bought reduces. For example if before price change a 100 litres of petrol at could be bought at$4,000 but only 80 litres could be bought with the same amount of money. In this case, the value of the 20 litres that is forgone after the price increase is an opportunity cost. This scenario also shows a substitution effect which is the difference between the quantity bought before and after the price change (Duguid, 2005). Substitution also results in a case where one is making a choice between two substitutes such as wheat and rice. If the price of rice is increased, the consumption of wheat is likely to be increased. Therefore, the difference between the quantity of wheat consumed before and after the price increase of rice is termed as a substitution effect. Equil ibrium Price in the UK Petrol Market The figure below shows the changes in shifts in the equilibrium position as a result of the changes in the price of petrol. The X-axis represents the quantity of petrol while the Y-axis represents the Price of petrol (per Litre). X0, X1 and X2 represent the various equilibrium positions. Q0, Q1 and Q2 represent the litres of petrol bought at various prices. D0 is the demand of petrol while S0, S1 and S2 are the supply the supply curves. The Graph of Volume of petrol and its Price per litre                S1                                                                                  S0                                        X1                Pe1                      S2 Price per Litre       X0             Pe0                                                                X2          Pe2                                                                         D0                                                                                              Q1 Q0 Q2                      Quantity (Litres)             Figure 1: Petrol Market Discussion The initial equilibrium position (where the supply curve, S0, intersect with the demand curve, D0) was represented by X0. At this equilibrium position, the consumer was able to buy Q0 Litres of petrol at a price of Pe0 per Litre. But if the price of petrol was increased to Pe1 per Litre, the consumer has to reduce the quantity consumed to Q1 litres from Q0 litres. The reduction of Q0-Q1 Litres is the volume of petrol forgone by the consumer owing to the price increase by P1-P0 dollars. The value of the foregone Litres of petrol is an opportunity cost which the consumer has

IT and Customer Relationship Management Essay Example for Free

IT and Customer Relationship Management Essay Read the Harvard Business School case for Maru Batting Center, # KEL688. The optional technical note, Using Customer Relationship Management to Analyze the Lifetime Value of a Customer #KEL695, can also help walk through the exercises. The data in Excel format is available for download in the course package, #KEL691. Answer the questions below based on only information presented in the case and your understanding of the case. You may answer the questions in either essay or bullet points form. Be concise and substantiate your answers with logical arguments and flow of thoughts. Question 1 What is the customer acquisition cost for Maru Batting Center (MBC) for the following customers? a) A Little Leaguer b) A Summer Slugger c) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazine d) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala event e) An Entertainment Seeker Question 2 Without discounting cash flows to take into account the time value of money, how soon will MBC break even on the following customers? a) A Little Leaguer b) A Summer Slugger c) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazine d) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala event e) An Entertainment Seeker Question 3 Taking into account the time value of money and assuming that 100 percent of a customer segment will have experienced attrition once the net present value of annual profits per customer falls below  ¥100, what is the lifetime value to MBC of the following customers? a) A Little Leaguer b) A Summer Slugger c) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazine d) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala event e) An Entertainment Seeker Question 4 Little League representatives have approached MBC from the nearby Chiyoda ward who are eager to gain the jersey subsidy the Minato ward has enjoyed due to the company’s sponsorship. Because the parents of Chiyoda Little Leaguers will have to travel a greater distance, Maru believes there will be a lower response rate (8 percent) and a lower retention rate (65 percent), which she can make up for by purchasing slightly lowerquality jerseys, reducing the cost of sponsorship to just  ¥600 per player. However, the Chiyoda ward representatives demand that theirs be the only ward receiving such a sponsorship, which means MBC must choose between the two wards. The Chiyoda representatives argue that because their ward has twice the number of Little League customers, it is more attractive than the Minato ward. Should MBC pursue the Chiyoda ward sponsorship? Explain your reasoning.